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Supreme court establishes new clause against sale of unauthorized celebrity photo goods after Big Hit Entertainment wins 2-year legal battle



On Could 8, South Korea’s supreme court docket printed the outcomes of their newest court docket resolution  – involving Large Hit Leisure‘s lawsuit in opposition to varied firms promoting unauthorized, “pretend” photograph items of BTS – through the court docket’s official web site. 

As of Could 8, the supreme court docket has declared that promoting “pretend” photograph items of BTS is a violation of the supreme regulation. Not solely that, however the supreme court docket has additionally added the results of this specific court docket case as a referential case of their regulation system, which means that any felony instances from right here on involving “Illegal sale of stolen or plagiarized content material belonging to sure people” will comply with the choice made in Large Hit Leisure’s latest case, as highlighted beneath “Legal guidelines positioned for the safety of enterprise secrets and techniques and for the prevention of enterprise misdemeanors”

Again in 2018, Large Hit Leisure started their lawsuit in opposition to sure firms promoting “pretend” BTS photobooks, with out consent to make use of the members’ photos. Between 2018 and 2019, the company confronted these firms by an preliminary trial, in addition to a second enchantment trial. Then, again in March of this yr, the case was forwarded to the supreme court docket, as Large Hit Leisure continued to pursue stricter safety of their artists’ rights. 

Not like the USA, South Korea didn’t have clear legal guidelines in place particularly defending celebrities’ images, names, photos, and so on from getting used with out permission till now. In consequence, illegal sale of “pretend” items of celebrities has been rampant for years; nonetheless, plainly after the supreme court docket’s newest resolution, extra leisure firms will have the ability to communicate out in opposition to such misconduct. 

Moreover, Large Hit Leisure is thought to have filed one other lawsuit additionally involving firms promoting unauthorized BTS items in April of this yr, demonstrating their resolve to proceed defending the rights of their artists actively and effectively. 

Relating to the above, Large Hit Leisure instructed the press in a press release, “The supreme court docket’s latest resolution has opened up a authorized methodology for artists to guard their data and identities as property; so transferring ahead, we are going to proceed to pursue the strictest type of punishment for any illegal actions which violate our artists’ rights.”

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