Swiggy is offering three new benefits in its membership program, calling it a “game-changer” in India’s food delivery business. Swiggy One will give users unlimited free deliveries on deliveries from restaurants as far as 10 km, and for orders starting at Rs 149. On Swiggy Instamart, members can save more with exclusive offers on 1,000 products in categories ranging from daily essentials, fruits and vegetables, baby products, personal care, home utilities, and cleaning items.
The Bengaluru-based firm was valued at $10.7 billion early this year after raising $700 million in new funding led by Invesco. It said Swiggy One is the country’s only membership program offering benefits across food, grocery, and pickup and drop services. At a price of Rs. 899 for 12 months and Rs. 299 for 3 months, members can recover their subscription cost by placing an average of just three orders a month across food or grocery.
Swiggy Instamart and Genie orders also come with extra benefits
“Since the launch of Swiggy One in 2021, we have continuously looked for ways to unlock more benefits for our customers, while topping up those they already love,” said Anuj Rathi, senior vice president of Revenue and Growth, Swiggy. He added, “We have expanded Swiggy One to now offer unlimited free delivery from all restaurants around users and enhance savings on Swiggy Instamart. As we grow our offerings, we will continue to bring the best of Swiggy to make Swiggy One a game-changer in offering unparalleled convenience. Stay tuned for more.”
The additional Swiggy One benefits are now available to all members without having to pay or do anything. The benefits are also for all locations eligible for Swiggy One membership. Exiting benefits of the membership include a 30 percent extra discount on food orders over and above regular offers without a maximum limit and unlimited free deliveries for orders above Rs 99. Swiggy One membership plan starts at Rs 49 but if you are not sure about it, there is a 15-30 day trial that you can opt for before subscribing to it. Long-term memberships cost Rs 299 for three months and Rs 899 for 12 months.
To make the program more accessible for select users, Swiggy is also offering a 15-30 day trial membership plan at ₹49 only.
Swiggy One will now offer the following benefits, as per the company’s statement:
Unlimited free deliveries on food orders from all restaurants up to 10 Kms. Previously members had access to free delivery from select restaurants only.
2. Free delivery on food orders above ₹149, down from ₹199.
3. Up to 30% extra off on food orders over and above regular offers, with no maximum limit.
4. Unlimited free deliveries on Swiggy Instamart for grocery orders above ₹99.
5. Extra savings on 1000+ popular items on Swiggy Instamart.
6. Flat 10% off on delivery fees for Swiggy Genie above ₹35.
At a special price of ₹899 for 12 months and Rs. 299 for 3 months, members can easily recover their subscription cost by placing an average of just three orders a month across food or grocery, Swiggy said.
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