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Tech developments taking live streaming to the next level



Live streaming has seen consistent popularity over recent years. However, the technology behind the streaming continues to improve. So, let’s take a look at some of the tech developments signalling the future of live streaming. 

Quality Optimization

It might go without saying that the quality of a live stream depends both on the streamer and the audience. For example, when casino enthusiasts play Crazy Time at Paddy Power they access the live game through an online portal, which is streamed in real time from the studio. Here, the streaming quality depends on the technology used to stream the game, as well as the internet connection the player has connected to the platform through. As with many live streams, the higher the quality, the more the game will provide an authentic and immersive casino experience. 

With this in mind, many developers are looking at how they can utilize cutting edge technologies to boost the quality of live streams. One of these innovations is Adaptive Video Optimization from Agora Inc, which employs a series of advanced machine learning algorithms at the point of capture all the way through to live playback. This allows the technology to make instant adjustments depending on network conditions, the capabilities of the device, and the bandwidth available, reducing the risk of freezing, connection loss, and low quality picture. 

Multicast Technology 

Source: Pixabay

Put simply, many live streams are a one-to-one transmission — there’s a sender and a receiver. This is known as unicast. In other words, unicast transmits to each viewer individually. Multicast, on the other hand, transmits to a group simultaneously. However, the UK’s BT announced its partnership with Broadpeak in the reveal of a Multicast-Assisted Unicast Delivery (MAUD), which is thought to be in the sights of many of the UK’s biggest broadcasters. 

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The MAUD solution has the ability to group the single streams into one shared stream, benefitting from the efficiency of multicast streaming, whilst keeping the personalization of unicast streaming. As such, it is said that the technology can cut the cost for broadcasters and reduce the environmental impact of streaming live events. In addition, the technology can be easily integrated into existing applications, smoothing out the adoption process. 

Artificial Intelligence (AI)

Source: Pixabay

AI has without a doubt become a buzzword of the last couple of years, as it automates many different processes in our day-to-day lives. One issue with livestreams is that they require a host — and that host is subject to human nature. The host of a live stream can only work so many hours a day, and must take regular breaks. This can therefore limit the amount that companies can stream. 

That’s why, according to CNBC, many Chinese e-commerce companies are turning to AI to host their live streams. These AI hosts typically are stylized as human-like avatars — either representing an actual person or purposefully designed. The hosts have no limits to how much they can stream, with some functioning up to 24/7, which can broaden the reach of e-commerce streams to consumers in all time zones. 

And there you have it — just a few tech developments that are taking live streaming to the next level. With these innovations bolstering companies’ streaming offerings, this could signal the next generation for live streaming. 

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