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Tim Cook personally lobbied US tariff chief as China tariffs loomed



Because the tech trade braced for an additional spherical of China tariffs final summer season, Tim Prepare dinner was making the case on to the company concerned. On July eighth, the Apple CEO spoke instantly with US Commerce Consultant Robert Lighthizer as a part of a broader effort to make the US’s china tariffs much less damaging to Apple, in line with emails obtained by The Verge via a Freedom of Info Act request.

“Tim and POTUS had a dialogue at the moment about this as properly which I can fill you in on,” an Apple staffer wrote on July fifth, after sending the precise tariff traces that affected components of the Mac Professional. “Tim hoped to talk to the Ambassador someday this weekend if in any respect potential to observe up.”

Emails present that US Commerce Consultant Lighthizer and Prepare dinner spoke instantly a number of days later. There’s no direct file of the decision, however from the encircling emails, it appears possible they mentioned the pending tariff exclusion for numerous imported components used within the US meeting of the Mac Professional. The majority of these components, which might have been topic to a 25 p.c import tax, had been ultimately exempted from the tariff. Extra importantly for Apple, a threatened 15 p.c tariff that would have impacted both iPhones and MacBooks was by no means put in place.

Prepare dinner and Lighthizer’s workers remained involved within the wake of the assembly, with at the very least one subsequent name going down at 4:30am on August fifth. A lot of the alternate is redacted as delicate enterprise data, however it’s possible that the enterprise influence of the tariffs was mentioned, with one Apple staffer telling a USTR worker, “no matter will be carried out on the entrance finish can be massively impactful.”

Apple was making a public case in opposition to tariffs throughout this identical interval, submitting plenty of official responses that highlighted the corporate’s contribution to the US economic system. Prepare dinner additionally met extensively with President Trump to make the corporate’s case on tariffs throughout that interval.

That August, Prepare dinner had a personal dinner with Trump, through which he argued that tariffs would make Apple much less capable of compete with international rivals. “Tim was speaking to me about tariffs,” the president instructed reporters, “and one of many issues, he made case, is that Samsung is their primary competitor and Samsung isn’t paying tariffs as a result of they’re primarily based in South Korea. And it’s robust for Apple to compete with an excellent firm that’s not.”

The total particulars of Prepare dinner’s conferences with Trump have by no means been made public, and far of what we all know comes from offhand disclosures by Trump himself. Prepare dinner has made a number of public appearances on the White Home, however as a result of the Trump White Home has halted the publication of customer data, it’s not identified whether or not Prepare dinner visited the White Home outdoors of these appearances. These emails are the primary public indication of a name between Prepare dinner and President Trump on July fifth; we have no idea what number of different such calls occurred.

Prepare dinner has broadly defended his efforts to have interaction with the White Home, together with membership in numerous White Home trade councils and a more moderen press tour of the third-party manufacturing unit in Texas that manufactures the Mac Professional. “My perspective is, engagement is at all times finest,” Prepare dinner stated in an interview with Fox Business in February. “Merely standing on the sidelines yelling doesn’t accomplish something.”

Apple declined to touch upon the efforts. The US commerce consultant didn’t reply to a request for remark.

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