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Tinder introduces a way for members to go on virtual ‘blind dates’

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Tinder

Highlights:

  • Tinder adds new “Blind Date” feature.
  • Users must chat with one another before revealing their profiles.
  • Users will answer a series of icebreaker questions and be paired with others based on commonalities in their responses.

Tinder is bringing back an old classic – the blind date –  in a bid to expand its portfolio of features to provide users with new ways to connect on the social dating app. In efforts to introduce authenticity to online dating, Tinder has rolled out a new feature called “Blind Date,” in which pairs swipe up for a chat before they’re able to view each other’s profiles.

Blind Date is the latest addition to Tinder’s Fast Chat lineup that features other in-app experiences like Hot Takes and Swipe Night. With the feature, users will be paired based on what they have in common, answer prompts, and play games. If both users decide to match, they will be able to finally see each other’s photos.

“There’s something really special about letting conversation introduce someone’s personality, without the preconceptions that can be made from photos,” Kyle Miller, Tinder’s vice president of product innovation, said in the statement.

How Tinder Blind Feature Works?

People on Tinder who try out this feature will answer a series of questions. Based on their responses, users will get matched and see the responses of their potential match. They will then get placed in a timed chat, after which they can choose to match with the other person or not. If both people swipe right, then their profiles will be revealed, including their photos.

“Blind Date gives the daters of today a low-pressure way to put their personality first and find a match they truly vibe with.” Despite the pandemic, Tinder says engagement among young people has increased on the app: Members of Gen Z (born between the late 1990s and the early 2010s) sent nearly 20% more messages in Feb. 2021 than Feb. 2020, and their conversations were 32% longer.

According to Tinder, “members who used the Blind Date feature made 40% more matches than those using another Fast Chat feature with profiles visible.” Blind Date is now available in the U.S. and will launch globally in the coming weeks.

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