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Twitter Brings Podcasts To The Platform, New Spaces Tab Brings A Personalised Listening Experience

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Highlights:

  • The new themes will also showcase the world’s most popular and entertaining podcasts.
  • Forty-five per cent of people who use Twitter in the US also listen to podcasts monthly.
  • Users can ‘thumbs up’ or ‘thumbs down’ the podcast to get a more customised experience.

Even though Twitter is currently engaged in two legal battles, one with Elon Musk and the other with the Indian Government’s content blocking orders, the developers seem to be constantly working on features like verified phone number tag and view count for tweets. Now, the social media giant has officially announced it will be adding podcasts to the platform as part of the recently redesigned Spaces tab. The announcement may not come as a surprise to some since Twitter was reportedly working on the feature for quite some time now.

“We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place,” Twitter said in a statement. The redesign introduces personalised hubs that group audio content together by specific themes like news, music, sports and more. The redesign introduces personalised hubs for users called “Stations”.

Twitter is officially adding podcasts to its platform

Twitter listeners will be able to easily access a more personalised selection of live and recorded Spaces discussing the topics that are most relevant to them, according to the company. The new hubs will also feature the most popular and engaging podcasts from around the world. Twitter’s internal research indicates that 45 per cent of people who use the platform in the US also listen to podcasts monthly.

Once you open the Spaces Tab, you will see three sections. The top of the tab will show you Stations, which scroll horizontally and showcase different themes and Topics to listen to. Below that, you will see Spaces spotlight, which lists some of the top curated audio content. Lastly, you’ll see a list of upcoming Spaces.

Twitter’s entrance into the world of podcasts comes as Meta’s Facebook recently shut down its podcast service barely a year after its launch. The company also discontinued its short-form audio Soundbites feature and its Audio hub. The change came as Meta was said to be prioritizing short-video projects above other initiatives, likely due to increasing competition from popular short-form video app TikTok.

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