- Twitter is expanding the experimental downvote replies to users worldwide
- The feature is now available to Android and iOS users
- Twitter will use downvotes for internal research
Twitter had introduced downvote and upvote buttons on its iOS-based for a select bunch of users last year. And today the company took a step ahead by rolling it out to select users globally, which includes its Android users and users of its web-based platform. Twitter’s downvotes are different from downvoting on Reddit – the total for upvotes and downvotes are hidden to the public on Twitter.
Downvoting is the most frequently used way for people to flag content they don’t want to see. Twitter feels that downvoting “improves the quality of conversations on Twitter”, which means its downvote feature might eventually become official – as a way to give feedback on content. The platform claims downvoting will help to customize one’s timeline and avoid showing similar content in the future, though it’s not clear what methods will be used to do so.
Twitter Widens Testing of Downvote Replies
The Company describes the button’s purpose as meant to let the platform know when a reply “isn’t adding to the conversation.” Under the heading “help us make Twitter better,” the company says downvote feedback will help the platform prioritize higher quality content.
Twitter says that it is an internal tool that is designed to help Twitter understand what people think is valuable to a conversation. Here’s an example of the kind of tweet Twitter sees as downvote-worthy, based on its examples sent Thursday: An original tweet asks “Does anyone have restaurant recommendations for New York City? I’m going for the first time and I’m overwhelmed.” A downvoted reply to this tweet reads “The city is overrated. Not worth the traffic.”
For instance, YouTube last year started hiding ‘Dislike’ counts from its site to protect creators from harassment and targeted attacks. Facebook in the past also considered adding a ‘Dislike’ button, but it has not yet rolled it out for the masses. The company instead brought reactions where people can express their views about a particular comment or reply with an emoji.
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