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Twitter rolling out Instagram Reels-style vertical video experience to iOS users

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Twitter New Features

After the huge success of TikTok, many platforms are focusing on Vertical video Content. This time, Twitter is the one to follow in the footsteps of the competing social network. The company announced this week that it is now rolling full-screen vertical videos out to iOS users.

The new update will also allow Twitter users to scroll vertically from the dual-screen view to watch more content on the platform. Twitter has also made adjustments to its explore tab and has added a video carousel feature along with tweets of user’s interest now appearing under a ‘Videos of you’ section.

The Company said in a blog post:

“Twitter’s updated immersive media viewer expands videos to full screen with a single click, allowing you to easily access the full, immersive viewing experience. To activate it, simply tap/click on a video in the Twitter app”

Twitter is bringing a vertical Video Experience to iOS users

According to the blog post, the experience will continue to work as it does on other platforms like Instagram reels. Once you launch a video in full-screen mode, you can scroll up to go down a feed of more videos. Once you decide you are done watching videos, you can hit the back arrow at the top corner to exit back into the original tweet.

The move comes when other social media apps like YouTube and Instagram have shifted their strategy and adopted TikTok-like short video formats and UI for shorts and reels, respectively. However, the micro-blogging site has only opted for UI elements for video content.

The platform is experimenting with a video views count feature

However, these videos will still be part of tweets. Users will be able to click on the screen to see the tweet associated with the video. The users will also be able to like, reply to and retweet it. The explore section will now also include videos alongside Tweets and Trends.

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Apart from the features announced by Twitter, it also seems like the platform is experimenting with a video views count feature, just like how it is available on Instagram Reels.

While the video carousel feature is already available to both iOS and Android users, the immersive media viewer will be rolled out in the upcoming days for iOS users who are using the platform in English.

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