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WhatsApp testing in-app business directory feature to brings shops, services info to users

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Highlights:

  • WhatsApp launches test of in-app business directory.
  • The company is testing the possibility of searching for businesses or stores offering a particular product within the app.
  • WhatsApp has revealed that the businesses would include categories like food, retail and local services.

Another new feature is coming to WhatsApp’s business app. On the WhatsApp Business app, now users will be able to search about any shop and service in WhatsApp itself. This feature of WhatsApp Business is currently being tested in Brazil. Actually, Facebook is preparing to convert its WhatsApp app completely into an e-commerce app and the upcoming feature is also a part of that.

Unlike Facebook and Instagram, there are no ads on WhatsApp. In such a situation, the company wants to increase its earnings through the business app, although advertisements can be seen in WhatsApp in the coming time. Many reports have come so far in which it has been claimed that ads will be seen in WhatsApp Status like Instagram Stories. Online retail is seeing a significant increase in the Corona epidemic. Facebook is also constantly giving updates about the shopping feature on its platform. Facebook shopping is also a part of this.

Idema did not rule out the possibility that WhatsApp could introduce in-app ads in the future.

“There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp,” he said. WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.

Idema said WhatsApp, which Facebook bought for $19 billion (roughly Rs. 1,39,700 crores) in a landmark 2014 deal but which has been slow to monetise its features, was also excited about non-ad models like building software to help businesses to manage their services across Facebook’s apps.

There are many business categories in WhatsApp which include food, retail and local service, etc. WhatsApp was criticized for privacy, after which the company said that it does not track the location of users or read private chats, although it does monitor conversations from business accounts.

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