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WhatsApp will soon collaborates with Verloop.io to Drive Conversational Commerce

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Highlights:

  • WhatsApp and Verloop collaborate to automate customer service.
  • Verloop.io is one of the leading customer service automation services in the world.
  • It will remove barriers and ensure better conversations and customer satisfaction.

WhatsApp has onboarded Verloop.io—an Artificial Intelligence-powered conversational platform for customer support—as it’s business solution provider (BSP). The WhatsApp-Verloop.io association comes at a time when an increasing number of companies are harnessing the power of social interaction to market products to their target audience and address customer queries. It will remove barriers and ensure better conversations and customer satisfaction.

WhatsApp has a monthly active user base of over 2 billion users from 180 different countries.  According to Verloop’s data, over 65% of customers say WhatsApp is the easiest way to communicate with a brand and resolve queries. Customers can communicate and solve data-driven problems in real and without human involvement using WhatsApp chat, which is available 24×7. While the complicated customer concerns are automatically sent to live agents for more empathetic responses.

WhatsApp on-boards Verloop.io

As a BSP, Verloop.io will enable businesses to tap all-new touchpoints of a buyer’s purchase journey, remove any friction and ensure better lead conversation and customer satisfaction. Verloop.io will help to connect businesses with millions of customers through WhatsApp chatbots on WhatsApp Business accounts.

“With this association, Verloop.io’s Machine Learning automation is combined with the strength of WhatsApp Business API and, brands will now have an end-to-end solution for developing and strengthening their customer experiences,” said Singh. Founded by Gaurav Singh in 2015, Verloop.io has been developing Natural Language Processing (NLP) super bots powered by AI, which can resolve 92 percent of all customer queries without human intervention.

In India, the pandemic-driven digital push has led to the rise of social commerce startups such as Meesho and CityMall, who largely help sellers discover customers through Facebook, Instagram, and WhatsApp. Globally, the social commerce market expects to grow more than 2.5x from $492 billion in 2021 to $1.2 trillion by 2025, according to a report by Accenture.

The current batch of bots can support only 60 percent of customer queries without the need for a human call center executive. Moreover, these super bots can cater to clients across sectors and support additional 14 languages including Hindi, Arabic, Konkani, Tamil, Telugu, and Kannada. WhatsApp is a massive messaging service with deep penetration that allows businesses of all sizes to reach their users with ease.

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