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YouTube is letting you leave emoji reactions at specific moments in a video




Google-owned platform YouTube begins testing a timed reactions feature on its mobile apps. Users can react to specific moments in a video with eight emojis, according to YouTube. It is currently testing the feature as an experiment, which suggests that the feature may undergo changes during development based on user feedback.

As of now, viewers can react to a YouTube video via a like or a dislike. Alternatively, they can leave a comment on a video. The new timed emojis feature will enable viewers to react to an emoji at a specific instant in a video.

Users will be able to react to messages with eight emojis at exact moments in a video, and the reactions will appear stacked at specific points on the video’s progress bar. It says that reactions will be anonymized and the platform will not show who sent each reaction.

YouTube Users will be able to react to messages with eight emojis

YouTube is offering a set of eight reaction emojis for viewers to choose from. The list includes a face with tears of joy, heart, shock face, confetti or celebration, 100%, question mark, light bulb or idea, and a screaming cat. The company said that it will add or remove reaction emojis based on how the experiment goes.

If you’re watching a video that is part of this experiment, you can react and see crowd reactions by opening the comment section of the video and tapping into the reaction panel,” a YouTube community manager wrote on a support page. YouTube also said that as a part of the test, viewers will also be able to see which moments other viewers are reacting to.

YouTube says that the new timed reactions experiment will be piloted with a small number of channels to begin. However, the company is yet to reveal the list of channels or videos that are part of the experiment.

The announcement shows timed reactions in action on the YouTube app on a smartphone. The company has not specified whether the experiment will be available on the desktop website.
Notably, YouTube is testing this feature on the heels of another feature called timed comments. YouTube first started testing this feature in April last year and it enables users to leave comments at specific moments in a video, much like the timed emojis feature that the company is testing right now.
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