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YouTube Rolls Out New Health Features in India to Highlight, Identify Videos From Verified Sources

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The Google-owned video-sharing app – YouTube is bringing two new health-focused features to ensure the credibility of health information on its platform in India. It unveils new health source information panels that will label videos from reliable health organizations and government entities. With this, users can identify data from verified sources. Additionally, YouTube Health has added new health content shelves that highlight videos from authoritative sources in search results.

The “Health source information panel” and a “Health content shelves” will now be available in India in Hindi and English. These features — are already available in the US. These are design to tackle misinformation around health topics and help credible videos stand out. Japan and Brazil are the other two markets where the feature is going to roll out.

YouTube is bringing two new health-focused features

YouTube said that it is using principles developed by a panel of experts convened by the US National Academy of Medicine (NAM) to point out these sources for the two new health-focused features.

Dr. Garth Graham, Director and Global Head of Healthcare and Public Health, YouTube says:

Our mission is to really provide equitable access to high-quality, authoritative health information that’s evidence-based, but equally important, it has to be culturally relevant and engaging. This approach reinforces our ongoing efforts to tackle medical misinformation”
The features are triggers when a user searches for information related to any health-related condition such as stroke or breast cancer. The ‘health source information panels’ will show up under videos from authentic health organizations and government entities. For example, if a person is watching a video on breast cancer by Apollo Hospitals, a label will appear beneath it, highlighting that it is from a credible source.

A 69 percent of users said that YouTube has been a reliable source of information since the start of the COVID-19 pandemic, it added.

YouTube is actively looking to add new features to the platform. Earlier this year, it was spotted testing a new Smart Downloads feature that allows users to access content without relying on a data connection. ​It can automatically download videos when Android devices are connected to Wi-Fi. The Smart Downloads feature could download 20 recommended videos per week. It is reportedly available as an experimental feature for limited subscribers for a limited time.

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