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YouTube users may soon need Premium subscription to stream in 4K



YouTube Primetime Channels

Key Specifications:

  • Google is currently testing a change to YouTube Premium that would make 4K videos unavailable to free users.
  • Many users have already started experiencing this feature
  • The YouTube Subscription service starts at Rs 129 per month

The most popular video sharing and social media platform – YouTube – will soon require a premium subscription to watch 4K videos, as per a report. It says that the platform will be introducing the 4K quality videos as a Premium-only feature.

The platform is looking for ways to push its subscription-based premium model on users for a while now, including testing multiple (up to 11) unskippable ads. A new restriction for non-premium users is sure to make a number of users of the platform unhappy.

According to the reports some users have already begun to notice YouTube’s alleged initiative – limiting the 4k videos to premium subscriptions and adding more ads to videos. An image was shared by @sondenix via Twitter – with the screenshots posted, under the 2160p – it writes that the option is for Premium subscribers only. While other options like 1440p (2K) and 1080p (FHD) remain available for all.

Soon, YouTube Users will not be able to experience 4K Videos without a subscription

A number of Twitter and Reddit users noted that over the weekend, YouTube had been asking non-Premium users to upgrade their free plan to stream in 4K.

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While it isn’t clear if the feature is just something Google is trying with YouTube or something we could actually see roll out to all users, the change is likely to be an unwelcome one

YouTube is one of the most popular video-sharing platforms globally. Launched in 2005 and acquired by Google, the platform is known for diversified content. According to a report from Statista titled Countries with the most YouTube users 2022, India alone flaunts 467 million users.

YouTube Premium Subscription starts at Rs 129 per month

YouTube Premium starts at Rs 129 per month. It comes quarterly at Rs 399 and the yearly subscription to YouTube Premium costs Rs 1,290. YouTube’s premium service offers ad-free browsing, and the ability to download videos for offline watching.

Premium subscribers get no ads, support for downloading videos to watch offline (only from the YouTube app), and support for PiP (picture-in-picture). Users also get access to YouTube Music as part of the subscription.

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