If you are looking to grow your law firm in 2022, digital marketing might be your most effective tool to do so. However, the digital arena is highly competitive, and success is not guaranteed. Faced with the scope of the challenge, you may feel overwhelmed and unsure of what to do to capitalize on the wide range of digital tools at your disposal. However, a few timeless digital marketing strategies can help you focus your efforts and get better results.
As times change and marketers adapt to new trends and algorithm adjustments, some classic tactics are still influential. If you invest the necessary time in these seven digital marketing strategies, they may help you boost your law firm during 2022.
Search Engine Optimization (SEO)
SEO is an ever-relevant factor in any legal marketing strategy. In a nutshell, search engine optimization can be one of the most cost-effective methods to drive organic traffic to your website. Through a well-optimized SEO strategy, you will notice how your website receives more and more visitors as the months go by.
Think about it, many of your potential clients use Google, the world’s largest search engine when looking for help with their legal problems. If you want to connect with them, you must be among the first results for the most relevant searches. Otherwise, your law firm could get lost in a sea of results.
However, developing an effective SEO strategy takes time, dedication, and patience. You probably won’t get instant results, but if you work with an experienced lawyer SEO agency and trust the process, you may eventually reap the rewards of your efforts.
Content marketing is one of the best ways to support your SEO strategy and position your law firm as an authority within your legal field. Almost everything we consume online is some type of content. Furthermore, your clients will not only be looking for your services, they will also be looking for answers to the many questions they may have about their legal problem.
Some of the types of content you can include in your strategy are the following:
· Blogs: create content for your blog consistently. It will help you stay on top of your client’s minds and help them answer their most frequently asked questions.
· Guest Posting: Posting content on other sites can drive more traffic to your website.
· Video: Creating quality videos can set you apart from the competition and make you more discoverable online.
Email marketing is an underrated strategy for many law firms. However, if your email marketing campaign is constructed correctly, the results can be impressive.
Email is a direct communication channel with your potential clients. Through relevant, attention-grabbing campaigns, you can increase your leads significantly.
With this method, you should offer valuable incentives in exchange for contact information that will allow you to build your database.
Optimize your conversion rates
The goal of any marketing strategy is to get conversions. For this, you must optimize your conversion rate. To do so, you should use the copy of your website and the design of its UI to encourage the visitor to take the actions you want them to take.
Some of the methods you can use to optimize your conversion rates include optimizing headers, simple but effective calls to action, implementing favorable testimonials to display your law firm’s credibility, among many others.
Although SEO is the most cost-effective method for increasing traffic, paid marketing strategies should not be disregarded. Through this approach, you will pay a third party, such as Google or Facebook, to display targeted ads across their platforms. This will create interest in your law firm much more quickly.
The principal paid digital marketing methods are as follows:
· Google Adwords: Through AdWords, you will appear among the search results for the keywords of your choice, and you will only pay each time someone clicks on one of your ads.
· Facebook Ads: With this practical and inexpensive method, you will be featured in the social media feeds of your potential customers. Facebook’s targeting capabilities can be very beneficial for you.
· LinkedIn: This tool is especially powerful for generating leads in the legal field.
· Retargeting: Through this form of marketing, you can stay present in the minds of those who have previously visited your website.
Paid marketing is not the only way to generate leads through social media. These ever-evolving platforms are an essential tool to keep in touch with your audience and promote your law firm.
Each platform has its uses. You will find better results on Instagram, Facebook, or even LinkedIn, depending on your legal practice. You must determine which platform is best for reaching your audience and focus your efforts there.
Word of mouth is one of the oldest marketing methods of all and also one of the most effective. A novel form of this type of strategy is influencer marketing. Customers are more likely to contact you if they hear about you from a trusted source. Working with influencers to increase your credibility is something worth considering.
Work with an experienced Law firm SEO agency.
All of these timeless strategies can bring you excellent results if you invest the required effort to make them work. However, this can be an overwhelming task, especially if you don’t have the experience to pull it off.
You invested many years of your life in becoming a lawyer. Therefore, you shouldn’t spend all your time developing content, creating marketing strategies, optimizing your website, and keeping up with digital market trends. Instead, you should focus on what you are passionate about – your legal practice.
That’s why you should consider working with a law firm SEO agency, such as Legal Facts. They will create an effective strategy to help you grow your law firm while you focus on providing the best legal services for your clients.
If you want to learn more about their offerings, visit their website and contact them for a free consultation.