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America’s youth fashion brand PacSun will soon start payment in cryptocurrency

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HIGHLIGHTS :

  • The fashion brand will start payment in 10 other cryptocurrencies including Bitcoin.
  • The Paxon brand has over 400 outlets in the US.
  • BitPay is one of the oldest crypto institutions in the country.

The fashion brand will start payment in 10 other cryptocurrencies including Bitcoin

American fashion brand Pacific Sunwear or PacSun has announced that it will start accepting payments in 10 similar altcoins with Bitcoin including Ether, Bitcoin Cash, Wrapped Bitcoin, Dogecoin, and Litecoin. The outlet has tied up with popular crypto payment service provider BitPay to process the payments. With which it will be able to accept payments in different types of crypto tokens.

When checking their shopping cart in PacSun, shoppers will now be able to see a button labeled “Pay with BitPay”. In this, they will get the option of which crypto wallet they want to pay through which cryptocurrency. Then this transaction is completed after the process of scanning a QR code.

The Paxon brand has over 400 outlets in the US.

The PacSun is recognized as a Ge Z-focused outlet. It has 400 outlets in the US and Puerto Rico. It claims to be “the first major brand in the fashion and retail space” to introduce payments in cryptocurrency. A recent study by PYMNTS in the US revealed that 54 percent of the country’s Gen Z population is either currently investing in cryptocurrencies or has invested in cryptocurrencies in the past. Therefore, the company has taken this step keeping in mind the trends of the people.

Announcing this in a release, PacSun President Brie Olsen said, “With digital sales doubling since last year, we recognize the continuing importance of delivering an exceptional online shopping experience for our customers.” Michael Relich, co-CEO at PacSun, says, “Given the increasing customer desire for the cryptocurrency, it was clear that we needed to adjust and offer BitPay as a second payment option.”

BitPay is one of the oldest crypto institutions in the country.

BitPay is one of the oldest crypto institutions in the US in its region. Both companies already have plans to launch a major marketing campaign that will also take advantage of their social media reach.
Just a day before PacSun’s announcement, US-based movie theater chain AMC Theaters announced that it would be starting payments in Dogecoin. Earlier AMC Theaters has started accepting payments in Bitcoin.

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