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Apple hikes prices of App Store apps in some markets, is India on the list?

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iPhone maker Apple announces that it will be going to increase the prices of apps and in-app purchases on its App Store. Apple said on Monday that prices of apps and in-app purchases on its App Store will increase in several countries including Japan, Malaysia, Vietnam, and all territories that use the euro currency, from next month.

The new prices, excluding auto-renewable subscriptions, will be effective as early as October 5, Apple said in a blog post.

Apple announces an increase in the price of Apps on the Apple Store

“As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value-added tax (VAT) and corporate income tax (CIT) at 5% rates respectively,” the blog post states.

List of countries where prices of Apple Apps will increase

 

  • Chile
  • Egypt
  • Japan
  • Malaysia
  • Pakistan
  • Poland
  • South Korea
  • Sweden
  • Vietnam
  • All territories that use the euro currency

It will update the Pricing and Availability section of My Apps, once these changes are effective. Developers can change the price of their apps and in-app purchases including auto-renewable subscriptions at any time in App Store Connect, Apple said.

The iPhone maker says that it will calculate the developer’s proceeds on the basis of tax-exclusive price. It will adjust it accordingly.

What will change?

Apple says that it will adjust the developers’ proceeds on the basis of tax-exclusive price. “Exhibit B of the Paid Applications Agreement will be updated to indicate that it collects and remits applicable taxes in Vietnam,” said Apple on its developer website. The Pricing and Availability section of My Apps will be updated after the new prices come into effect on App Store in the aforementioned countries.

If they want, developers can change the price for apps and in-app purchases. It includes auto-renewable subscriptions at any time in App Store Connect. The new prices will start reflecting immediately. Developers will also have the option to “preserve prices for existing subscribers”, Apple said. In other words, auto-renewable subscriptions will not affect by the price hike.

The fresh changes come as Apple is in a process of expanding its software services. The App Store is one of the biggest revenue sources for Apple. According to Statista, the Company received an estimated $85.1 billion on in-app purchases in the US alone in 2021. Of this revenue, it paid developers $60 billion in 2021.

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