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Dish TV launches Watcho, forays into original content with focus on digital audience

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Dish TV India Limited took entry into the digital video content segment and announced the launch of its new OTT app ‘Watcho’.  The Subscription-based Watcho app will bring several OTT platforms in a single window. The app will offer OTT content from platforms like Disney+Hotstar, ZEE5, Sony LIV, Lionsgate Play, Hoichoi, Hungama Play, EpicOn, Chaupal, Klikk, and Oho Gujrati. To enjoy content from the aforementioned platforms, all you need to do is subscribe to Watcho. The Company is planning to add more OTT platforms in the near future.

Watcho is not a new platform. the Company launches it in the year 2019. Watcho already offers many original shows like Tara Bhaiya Zindabad, The Morning Show, Happy, Gupta Niwas, and more. In addition to more than 35 original shows, the app also has more than a hundred live channels.

Users can watch content either from the mobile app or the Watcho website. Currently, the Dish TV-backed service has four plans which offer access to different OTT platforms.

Dish TV launches Watcho- A Subscription-based Service

Anil Dua, the Group CEO, of Dish TV India, said, “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitization, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding Watch’s offerings

Moving different OTT Platforms to catch your favorite show is quite frustrating. Plus it is not possible to buy the subscription packages of all the OTT platforms. Indian Viewers will be gonna love this latest OTT Platform Aggregation. Watcho’s latest OTT aggregation service lives up to its promise of “One Hai Toh Done Hai,” which seeks to deliver the convenience of one plan and one payment package to contribute to the ease of access to maximum content in one place while improving the viewing experience.

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What’s the best thing is that the platform is giving an Introductory offer to DishTV, D2H, and Siti Cable subscribers. The Subscribers will be able to enjoy this new service for a month without paying any subscription fees. Moreover, the users will have the flexibility to access the content on any device be it Mobiles, Tablets, Laptops, and TV through the app or the web.

Watcho Plans

Watcho Platform is currently offering four Subscription packages. The Company designs these plans to meet the needs and requirements of customers. These four new plans will cost Rs 49, Rs 99, Rs 199, and Rs 299 per month. The company is going with the tagline – One hai toh done hai, for this service. This means that customers will not have to go to several platforms for subscriptions. Here, they can get a single subscription and get the job done.

The cheapest plan named ‘Watcho Mirchi’ lets users enjoy content from Hungama Play, Epic On, Oho Gujrati, and Klikk. It will cost you Rs 49 per month. The Watcho Masti plan which is priced at Rs 99 per month gives you access to Hoichoi, Hungama Play, Epic On, Chaupal, Oho Gujrati, and Klikk.

The Watcho Dhamaal plan is the cheapest plan that gives you access to Disney+Hotstar. Also, subscribers will be able to watch content from other platforms like ZEE5, Lionsgate Play, Hoichoic, Epic On, Hungama Play, Chaupal, Klikk, and Oho Gujrati. It is priced at Rs 199 per month.

Watcho Max is the most expensive plan that will cost you Rs 299. Under this plan, you get to watch content from Disney+Hotstar, ZEE5, Lionsgate Play, Hungama Play, Epic On, Hoichoi, Chaupal, Oho Gujrati, and Klikk. The only difference is that you also get a Sony LIV subscription.

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