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Facebook Introduces New Subscription Option for Creators That Will Help Them Evade Apple’s 30 Percent Cut

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Highlights:

  • Meta is updating its guidelines to help creators make more money from subscriptions.
  • The company provides more ways for creators to earn money and build a following on Facebook.
  • Facebook filed an antitrust lawsuit against Apple earlier this year.

Facebook has found a way to skirt Apple’s 30 percent tax on in-app transactions. The creators will soon be able to share custom web links directing their fans to pay them for subscriptions using Facebook’s native payments system. If a fan signs up through the link rather than Apple’s in-app subscription, the creator will keep all of the money minus taxes.

Facebook will start paying creators a bonus of between $5 and $20 for every new subscriber they add, regardless if they pay through the custom web link or through Apple and Google’s systems. The current eligibility rules require a page owner to have 10,000 followers or more than 250 return viewers plus either 50,000 post engagements or 180,000 minutes watched to sign up.

Facebook CEO Mark Zuckerberg said:

As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more.”

“Starting today, we’re offering creators the ability to direct people to a website to complete their Subscriptions purchase using Facebook Pay. When people purchase Subscriptions from this website on the web or mobile, creators will be able to keep 100% of the money they earn, excluding taxes. Creators can find their personalized promotional link in Creator Studio, which they can share with their audiences, including over email or text”.

Apple recently made changes to its ‌App Store‌ rules that will see “reader” apps allowed to offer links for account signups outside of the ‌App Store‌ and that will allow developers to use communication methods like email to tell customers about alternative payment options. The company may also be forced to implement further changes that would allow all developers to offer alternate payment links as a result of a ruling in the ongoing Epic v. Apple legal battle.

Facebook says it will offer a bonus between $5 to $20 (roughly Rs.300 – Rs.1,400) for every new subscriber from now until the end of 2021.

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