Facebook is launching its short video feature Reels to more than 150 countries, its owner Meta Platforms announces on Tuesday, in a move to expand its fastest-growing content format. In a Facebook post, Meta CEO Mark Zuckerberg writes,
“Reels is already our fastest-growing content format by far, and today we’re making it available to everyone on Facebook globally. We want Reels to be the best place for creators to connect with their community and make a living, so we’re launching new monetization tools too.”
In addition to making Reels available globally, Meta also announced new editing tools for Reels creators on Facebook. The list includes features like a remix, drafts, and video clipping. As Facebook explains, Remix will let users create their own reel alongside an existing, publicly-shared reel on Facebook. Drafts functionality, on the other hand, enables users to save a reel as a draft. The third option called video clipping will give more video editing tools to record and share long-form videos. Apart from this, Facebook is bringing the ability to record reels that are up to 60-seconds long to its platform.
Facebook will also let creators earn money from these Reels and will expand tests of overlay ads, starting with banner and sticker ads. In an official newsroom post, Facebook says that the Reels feature will come to iOS and Android in more than 150 countries and users will be able to view them from the Watch tab in the app.
Additionally, it is also pushing Reels in every corner of its platform. The company said that now Reels will be available in Stories, Watch, and NewsFeed which was recently rechristened Feed.
More monetization tools
Lastly, Meta also announces monetization features for Facebook Reels creators. The company is expanding its Reels Pay Bonus program. As a part of which it pays up to $35,000 (Rs approximately) to the qualifying reels to more countries. It is also expanding tests of Facebook Reels Overlay Ads to all creators in more than 150 countries. It includes the US, Canada, Mexico, and more countries in the companies. Initially, this program will include banner ads that will appear as a semi-transparent overlay at the bottom of a Facebook Reel, and sticker ads. which is a static image ad that can be placed by a creator anywhere within their reel.
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