In order to save users time while conducting English language searches in the US, Google is introducing a “continuous scrolling” function on the desktop. This feature was previously only available on mobile devices.
Users should not mix up endless scrolling with continuous scrolling, in particular. Users can view up to six search results pages by continuously scrolling down before coming across the “More” option to look for additional results. Google only allows users to view four search results pages simultaneously while using a mobile device.
Google typically presents search results in “pages.” Until this, users had to click the page number at the bottom of the search results page after scrolling down to see more results.
Additionally, the new function may increase the visibility of websites that aren’t ranked well enough to show up on page one. The saying goes that page 2 of Google search results is the greatest spot to hide something criminally dangerous because people tend to avoid going there, and very few courageous souls visit the pages that follow.
Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to see more search results easily. When you reach the bottom of a search results page, you'll now be able to see up to six pages of results. pic.twitter.com/xIuVP24FFm
— Google (@Google) December 5, 2022
According to Google, the modification would initially only affect English queries coming from the US. Since the company implemented continuous scroll to its self-titled mobile app in October, additional nations and languages will likely get the feature as well.
Additionally, the new function may increase the visibility of websites that did not get a high enough ranking to be on the front page.
An enthusiastic writer, counselor, and education specialist. Having worked with the corporate, writing has become my all-time favorite. It brings out a plethora of emotions and knowledge. Know more about her on facebook