Google Search is the popular search Engine. Over the years, Google has made it harder to separate ads from organic search results at a glance. The technology giant has been bringing changes to both mobile as well as web searches since the feature’s launch. Google is now introducing a few updates. These updates are essentially tweaks to the Search page on mobiles that will make it easy for users to differentiate between search results from trusted sources and advertisements.
The search giant is making a small change to that today by replacing the “Ad” label with the “Sponsored” label in bold next to the advertisements appearing in search results. The company is also moving the label above the site URL in a separate line, instead of showing it next to the URL.
Google is updating its Ad tag to Sponsored
Presently, Google is slowly rolling out this update across mobile and said it will start testing these changes on the desktop without specifying a date.
The second update on the search page on mobile is coming in the form of the addition of site names and bigger icons.
“We’re adding site names to search results on mobile, so you can easily identify the website that is associated with each result at a glance. We are also updating the size and shape of the favicon (a website’s logo or icon) which appears in Search”
Now, people will be able to differentiate between Organic Results and Ads
People come to Google to find information from a wide range of sources and formats, from big brands to individual creators, across text, images, and video. The new updates to the search page are expected to provide more information about the sites that people visit.
In related news, Google has also introduced a new passkey feature for Android devices and Google Chrome. This feature offers additional security to users. Users now would soon be able to use this option to authenticate their identity by using PINs or biometric authentication to log in to any website or app instead of using a password. The technology giant is pitching as a safer option for users than the traditional two-factor authentication method.
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