Connect with us


How Data Has Become Central Within Our Working World’s New Normal



Data Central Within Working World’s New Normal

Big data has been an industry that’s rapidly grown since 2010, with data interactions increasing 5000% in a ten-year period. At current standings, over 97.2% of all businesses are investing in AI and big data, further demonstrating how vital this has become to the working world.

Although once seen as a specific format that only certain scientists would engage it, data and analysis of data have now become a daily activity for the majority of the working world.

But, where has this interest in data come from, and how has COVID impacted its progression? In this article, we’ll be discussing the new normal, demonstrating the changes we’ve seen to the world of work, and revealing how data connects to each one of these changes.

Let’s get right into it!

What is the new normal?

The ‘New Normal’ defines a state that follows a crisis. It has typically been attributed to periods of time after major world events, like World War I, the 2007 and 2008 financial crisis, and, most recently, the COVID-19 pandemic.

Focusing on the period after COVID, where many countries around the world have now dramatically shifted their daily habits of work-life, the new normal is the world we find ourselves in right now. Although many changes have impacted our world, there are a set of resounding changes that now form central pillars of our lives.

Going beyond just working situations, the new normal defines how society is currently structured, touching upon factors like:

  • Embracing Technology
  • Mass information Overload
  • Tech Advancements
  • Flexibility

Let’s break these down further.

Embracing Technology

Technical change has become a central focus of our world, with technology now permeating into every single area of business. One of the most obvious ways that technology flourished during the pandemic was through the upsurge in people turning to Zoom and other video platforms to work from home.

Over 75% of companies turned to work-from-home situations during the pandemic, which then led to online platforms like these thriving. Additionally, due to the mass movement online, more and more businesses started reassessing their formats for storing and processing data.

As more and more people moved online, with online retail giants like Shopify gaining traction, there was suddenly a huge greater influx of data. While data has always been a central concept in business, the sheer number of people engaging with online sources ensured that this was boosted significantly.

Due to this, businesses had to turn to new ways of storing and managing their data. One of the winning solutions during this period was cloud data warehouses, posing as a central location where users and business owners could store their data. Once it was in this one location, data scientists had a much easier time conducting analysis on it.

Business solutions like these have become integral in our new normal, getting their start in the pandemic and continuing to be used by organizations around the globe. If your business is looking for a cloud warehouse solution but isn’t sure which is best for you, take a moment to look at a comprehensive Clickhouse vs Druid comparison. You’ll be able to select the cloud warehouse that fits in best with your business strategies.

Mass Information Overload

Another central factor that has become apparent in our new normal is the fact that the spread of data has become more accessible than ever. If new sites like Fox News taught us anything, considering they were sued for $2.7 billion for publishing and spreading false news, it’s that not everything you read can be trusted.

Misinformation, incorrect information that’s spread without knowing, is very different from disinformation, which is incorrect information that’s spread on purpose. Considering that we are constantly bombarded by news from all angles, the morning paper, Twitter and Facebook, even word-of-mouth, it’s become apparent that our new normal is going to be dealing with data on a scale that’s never before been seen.

In our new normal, the accessibility of data has also meant that people take statistics for granted. Especially within the context of news articles, it’s important to make sure that we stay vigilant in checking the sources of data that we’re reading. Most of the time, if something doesn’t include a source, there’s absolutely zero proof that the information is credible.

A range of benefits come with the accessibility of data, but it also leads to people misconstruing or manipulating data for their own ends. In the world of business and even in our personal lives, we should endeavor to search for truth within facts that we read.

Tech Advancements

Within the new normal, one main idea that everyone has to get used to is the move towards using AI and virtual reality tools. One of the main advancements that relies on these technologies is the Metaverse, with companies like Facebook wanting the world of work to become fully virtual.

While this is an interesting point to consider, it’s still in its earlier stages of development. That said, AI is very much already a core part of the business. One of the most useful applications of AI within the world of work is to apply it to datasets, cutting down the work that’s needed to collate data.

By using AI within data, you’re able to create analysis at much faster speeds. With these data-driven analyses of business, you can then streamline progress towards your organization’s goals. AI analytics is becoming an important field, fed directly by the larger quantities of data that have become accessible during the pandemic.


Perhaps the most obvious change that the new normal has brought to our working world is the fact that working is now a much more flexible endeavor than it once was. While some people were skeptical at the beginning of work from home, statistics have now been released that document people that work from home are 47% more productive than those that work in the office.

Additionally, alongside business benefits, working from home allows people to get a grip on their own work-life balance. Instead of spending up to hours a day commuting to and from work, you can now sit down at your desk one minute before you’re set to begin and be ready to go. Equally, as soon as a worker is done for the day, they’re already at home and can instantly check out.

This has led to more people being able to spend an increased amount of time with their family, people having more time for hobbies, and enjoying working hours more as without commuting, it seems like they’re spending less of their day actually at work.

The world of work has significantly adapted to our post-COVID world, with our new normal being more flexible than ever before.

What’s Behind These Changes

One striking point that’s common across these previous four examples is that data has begun to permeate into absolutely everything we do. While data is more obvious within technology and information studies, even working from home is now possible due to the statistics established, which show this as the more productive form of working.

While many people focus on the effects of these changes, the central binding link of data is often overlooked. Data has provided benefits for both ends of the spectrum, making the consumer experience more personal online and supporting employees in their day-to-day roles.

With a full embrace of data and its collection comes more comprehensive working systems, better communication, proven methods of improving products, and a level of customer experience that is only just being established.

Final Thoughts

While the new normal is only just benign established, one factor has clearly risen to the top of priorities. The presence of data across the major changes due to the pandemic has highlighted its importance, both within the world of work and within personal lives.

As we continue to adjust to the new normal, data will play a key role, with businesses that accept and embrace this aspect being in line for success.

Thanks for Reading!!

Click to comment

Leave a Reply

Your email address will not be published.

Copyright © 2020 - 2021, All rights reserved.