User experience or UX aligns the visual elements of a product or website with the end user’s expectations for smoother interaction. UX design is crucial in developing new apps, websites, products, etc.
A competitive analysis of UX design allows you to look at what your competitors are doing so you have the data source to fall back on when developing new product solutions and improving interactions with your customers.
What Is A UX Competitor Analysis?
UX competitor analysis comes under the umbrella of UX design research methods. These methods focus on multiple aspects simultaneously, but the end goal is to benefit your UX design.
The right competitor analysis template can help you define what elements to add, how to benchmark your app or product and what configurations to use for better interaction. These templates make it easier to conduct comprehensive research on your competitors, streamline resulting data, and create products that are distinctive from others.
This strategy allows you to improve your UX design journey. A good UX design journey can give 9,900% ROI, meaning that for $1 spent, you will get $100.
4 Ways a UX Competitor Analysis Can Help Your Busines
A business can benefit from UX competitor analysis in the following ways:
Identify Gaps In User Experience
UX competitor analysis allows you to identify the gaps in the market, design, and audience interest. This provides beneficial insights into the audience’s likes, dislikes, and preferences. Moreover, it also helps you understand the demographics of your service or products.
Develop New Products/Services
An important source of data that propels new developments is analyzing your previous product or service performance or using competitors’ data.
The additional information from UX competitor analysis data helps you create effective and efficient products or services with the help of pain points and USPS that will over-perform your competition.
Determine Positioning In The Market
What if you have already launched a new product or service?
Research shows that data can highly benefit decision-making. So, you can still use UX competitor analysis to determine your product or service’s market value or position. Additionally, you can obtain data crucial for future developments and growth.
Identify Your Competitor’s Strength And Weaknesses
Some of your competitors are likely doing really well in the market. Through competitor analysis, you can identify their Unique Selling Propositions (USPs) and create a UX design that targets your leads and customers in similar ways.
Furthermore, if your competitor’s having a particularly tough time, UX analysis can tell if their troubles result from poor strategy or compromised data. Either way, you can use the UX competitor analysis to identify the strengths and weaknesses of your competition in the market and benefit from the findings.
The Right Way To Conduct UX Competitor Analysis
Here are the simple steps to a seamless UX competitor analysis:
Determine Your Goals
The first for any strategy is to determine the goals. Otherwise, all the efforts and resources will go in vain. Evaluate your expectations, what you are willing to achieve from the research and how it should be able to help your products or services UX design. When you have a clear goal in mind, it eases up the journey.
Understand Your Competition
Understanding your competition is just as important as knowing your goals. Selecting the wrong competitors will deviate you from your goals and may even result in a waste of resources and efforts. The ideal practice is to create a list of direct and indirect competitors. Moreover, keep a sharp eye on existing and new competitors.
Find Common USPs And Pain Points In Competitors
When you conduct the research, you will find standard USPs and pain points. It will help you to create a strategy that will consist of all the USPs and avoid the pain points.
Analyze, Summaries And Use UX Competitor Analysis
Once you are done with competitor analysis, compile the data into useful information and summarize it so that it can be used to improve your product or service’s findings.
The above methods and strategies will ensure you conduct an efficient and results-oriented UX competitor analysis and develop an audience-centric product or service that will benefit them and increase your sales and brand awareness.