Hey content creators, confused about Instagram Reels Vs TikTok Vs Youtube Shorts? if you are also stuck between various platforms like TikTok, Youtube shorts, or Instagram reels and one question is boggling your minds continuously that which one is better? then you are on the right platform as we are going to give you a complete rundown of the basic differences between the three that will help you to decide which platform will suit you best.
Well, recently on March 18, youtube played its biggest trick to attract more and more content creators. They introduced Youtube shorts that becomes a competitor in line with TikTok and Instagram reels. Like its competitors, it also allows users to create short video content, edit them, record, and share on Youtube to connect with almost 2 billion users. This short video is of 60 seconds duration and here also you get a variety of music to remix with your videos.
The year 2021 has been a remarkable year as it faced many ups and downs in terms of social media space. Right now, what viewers are more interested in – is short videos. In the fast-paced lives, no one has much time to watch longer videos, so the platforms like Instagram reels, TikTok, and youtube shorts are getting immense popularity.
But you don’t have to worry as we are here with a detailed description to know which is better among Instagram Reels Vs TikTok Vs Youtube Shorts.
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Initially, this concept was introduced by TikTok only but later after its ban in some countries, other platforms came to encash the same popularity level. So now the competition between TikTok, Instagram Reels, and Youtube shorts is all-time high right now.
Today the youngsters have shifted to new platforms from traditional social media platforms. Social media has seen a new revolution.
So, this competition between Instagram Reels Vs TikTok Vs Youtube Shorts is getting fierce every day. So it is becoming very tough for all marketers to know which platform is best for promoting their brands. Well, nobody knows this answer completely. The reason is obvious that all the users or marketers have different audiences and customers. So to identify the right customer and platform needs detailed research or hypothesis in order to know which platform will truly reflect the ideologies of the brand.
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Actually, Tiktok was the very first platform that comes with this short video idea and was recognized by massive viewers. It was backed by a Chinese tech conglomerate. This app was first launched in 2016 in china and then it spread its wings towards Asia.
Then slowly it reaches western markets as well. So the year 2017 came, when Bytedance bought an app known as Music.ly so that they can get western users as well. they followed a very smart approach and integrated the social media influencers and marketing by bridging the gaps between them.
This has resulted in making the app one of the most successful and most downloaded app since 2019 with almost 96% YoY growth.
On March 18, Youtube shorts makes their first appearance. They also introduced a Youtube shorts fund that promises about $100 million to all the creators who create exciting and interesting clips.
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To take your brand on a global level, you first need to know the reach of the platform, so here is the complete data for you :
Instagram Reels has just come a long way. Its facts are also surprising. In just a short span of time, its stats are also eye-opening. let us have a look at them ;
If we talk about Brazil only, when reels were introduced on Instagram, it increases its users by 4 times. Similarly, India also witnessed the same type of growth in the number of users on Instagram.
When NBA started suing reels, they witnessed a 22% hike in their reels content which they never experienced before.
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Youtube shorts and Instagram reels have many similarities. As both apps are accessible anywhere. whereas Tiktok is banned in many places. Both apps have immense popularity and allow users to use any audio track from their song libraries. Whether you want to add text, filters, or change the speed of videos, everything is possible with it. the only difference between these two is that If you are recording a video on Youtube shorts itself then it can be a maximum of 15 seconds, but users can upload a video of 60 seconds.
Whereas Instagram reels allow maximum video time to be 30 seconds no matters recorded or uploaded.
Also, youtube shorts don’t allow augmented reality filters which are the best part of Instagram reels.
So if we conclude while considering all mentioned types, TikTok is indeed best, but due to some privacy concerns, some countries have banned it. so we are left with two options – Reels and shorts. So in my opinion, Reels is best right now. Although shorts allow users t upload longer videos, still the layout and everything is much better of Reels as compared to shorts.
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Megha Gupta is one of the leading writers of techzimo.com. She is working on Tech Zimo for the last 4 years, Apart from a writing job, she is a professional lecturer in a technology university, Know more about her here on Facebook.