Instagram on Thursday said it will walk back some of its recent feature changes after facing mounting backlash from users, including members of the Kardashian family.
In recent days, Instagram has come under fire from users who are frustrated that the photo-sharing app is becoming too much like rival TikTok. Some users have complained that Instagram is now showing a much greater proportion of recommended content from accounts that they don’t follow versus posts from their friends. Instagram has also been testing full-screen posts, similar to how posts appear on TikTok.
The app’s been criticized for trying to look more like Tik-Tok, filling your feed with short videos, ads, and recommended content from strangers, instead of still photos and posts from friends and people you follow.
Kim Kardashian and Kylie Jenner,
two of the most popular users of the platform, re-shared a viral post calling quote “make Instagram Instagram again.”
Instagram’s chief said Thursday it will take a big step back and regroup and said failing every once in a while means you’re thinking big.
Based on our allegation and association feedback, we’re pausing the full-screen analysis on Instagram so we can analyze added options, and we’re briefly abbreviating the cardinal of recommendations you see in your augment so we can advance the affection of your experience,” an agent for Meta, Instagram’s ancestor company, said in an account Thursday.
“We admit that changes to the app can be an adjustment, and while we accept that Instagram needs to advance as the apple changes, we appetite to booty the time to accomplish abiding we get this right,” the account added.
Instagram’s arch Adam Mosseri aboriginal announced the pullback earlier Thursday in an account with tech account aperture Platformer.
Reality TV moguls Kim Kardashian and Kylie Jenner,
two of the best-accepted users on the platform were among the bodies who about criticized the TikTok-ification of Instagram. Their anniversary re-shared a viral column calling to “Make Instagram Instagram again.” Jenner, in particular, has ahead had able access to the amusing media sector; afterward, she accursed a Snapchat redesign in 2018, and it’s banally dropped.
Like added amusing platforms,
Instagram has added an attempted to archetype appearance from TikTok in an accomplishment to attempt with its fast-growing rival. In Instagram’s case, however, that has meant alive from actuality photo-focused to all-embracing videos. In 2020, Instagram launched Reels, a short-form video affection agnate to TikTok.
“We’re activity to abide by abutment photos, they’re allotment of our heritage,” Mosseri said in a video aggregate on Instagram Tuesday, in which he dedicated the assorted updates to the platform. “That said, I charge to be honest: I do accept that added and added of Instagram is activity to become video over time.” He acknowledged, however, that the abounding awning video affection analysis is “not yet good” and that it was alone formed out to a baby allotment of users.