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Krafton partners with Badshah and Raftaar for PUBG New State official anthems

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Krafton

Highlights:

  • Krafton collaborates with popular Indian singers for an exclusive music video.
  • The game will soon include Badshah’s latest party song.
  • The special song created by Raftaar will highlight the game’s new features.

Krafton has announced a new partnership with Sony Music India to bring special content for PUBG: New State. The game will soon include Badshah’s latest party song, ‘Bad Boy x Bad Girl’ featuring Nikita Gandhi as part of a sponsorship deal. After that, Krafton will be collaborating with Indian rapper Raftaar to bring an exclusive track dedicated to the game.

The company has also unveiled a dance challenge, announced the launch of a web series and other unique collaborations with Indian creators and influencers to reach out to the millions of gaming users in India. Krafton is currently hosting a dance challenge wherein 5,000USD worth of Google Play Store Gift Cards will be given out to the chosen winners.

Participants who are keen to showcase their dancing skills must upload their shot of the New State dance using the PUBG: New State filter on Instagram with the hashtags #NewStateStyle and #PUBGNewState. The special song created by Raftaar will highlight the game’s new features. Krafton has also tied up with influencers and content creators such as Viraj Ghelani, Focus

PUBG: New State- Web series

In addition to the songs, PUBG: New State is getting its own Web series titled New State Chronicles. The three-part series will feature celebrities and influencers including Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, and The Sound Blaze. It will premiere in December, though an exact release date is yet to be revealed.

The song from Badshah, which also features playback singer Nikita Gandhi, will use in sponsored content like streams and promotional videos.

Krafton’s BGMI is already ruling the hearts of the Indian gaming community, therefore, the company is expecting that the new battle royale will also be able to create a wide player base in the country. This should make clear the strategy of Krafton. But how effective will it be is a difficult question to answer now.

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