Microsoft surprised the gaming industry this week. The company announced that it will buy game publisher Activision Blizzard for $68.7 billion (about Rs 5,10,990 crore). This deal will make the company a bigger video-game company than Nintendo. Xbox gaming system maker ‘Microsoft’ has said that it will be good for gamers to acquire a company that makes games like Candy Crush, Call of Duty, Overwatch and Diablo. The company will also pursue its ambitions for the Metaverse. But what does the deal mean for the millions of people playing video games on console or mobile?
Is it good for gamers?
According to a news agency, RBC analyst Rishi Jaluria said that for a normal person who is playing Candy Crush or something, there will probably not be any change.
However, the rest of the industry watchers, including Jaluria, feel that this could be good news for the development of the game.
Analyst Will McCon-White said that ‘Microsoft wants to increase its variety of intellectual property. Their goal is to take video games to a wider audience.
On the other hand, there is also the possibility of a company like Microsoft controlling the content of the game. This raises concerns about whether the company may ban games made by Activision Blizzard from its competitors.
Analyst Michael Pachter says Microsoft may bring Activision Blizzard games to its Xbox subscription service. Some of these may be exclusive. However, he says that antitrust regulators will not allow Microsoft to remove these games from Sony’s PlayStation.
Is it really about the metaverse?
Microsoft says so. There are also some ways that can help a company compete with competitors like Meta.
RBC analyst Jaluria said that this is where Activision Games really helps. He explained that millions of people play Call of Duty online. These elements of the gaming community could lead to the adoption of the metaverse.
It wouldn’t be fun to involve more people in a virtual social network like this, says Elizabeth Rainiers, founding director of the Technology Ethics Lab at the University of Notre Dame. This can lead to problems like online harassment and trolling.
Will this deal be completed?
Do not know. Regulators and competitors can pressurize to stop this deal.
Other tech companies such as Meta, Google, Amazon, and Apple have attracted the attention of antitrust regulators in the US and Europe. But the ‘Activision Blizzard’ deal is so big that Microsoft itself will come under the attention of the regulator.