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Netflix launched ‘Kids Mystery Box’ to help parents discover new content for children

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HIGHLIGHTS :

  • Netflix is introducing a new “Mystery Box” feature aimed at helping kids
  • Kids and their caregivers can access the new feature by finding the “Favorites Row”
  • For adults, Netflix already has a similar feature

Netflix is introducing a new “Mystery Box” feature aimed at helping kids

Netflix is introducing a new “Mystery Box” feature aimed at helping kids discover new movies and TV shows, the company announced on Thursday. The new feature, which is similar to a shuffle button based on your preferences, is rolling out globally on the company’s connected TV platforms today. Netflix notes that since kids often love rewatching their favorites, it can be hard to get them to try something new, which is why it’s rolling out this new feature.

Kids and their caregivers can access the new feature by finding the “Favorites Row” featured at the top of the Netflix homepage when logged onto a Netflix Kids profile. From there, you need to hover over the sparkly “Mystery Box” to discover a new title. Once you hover over the box with a question mark, a preview of a TV show or movie will automatically start playing.

Kids and their caregivers can access the new feature by finding the “Favorites Row”

“Kids are drawn to what they love — their favorite toys, foods, songs — and it’s hard to get them to try something new. So today, we’re launching a new Mystery Box feature on TVs around the world to provide a fun and safe space for kids to discover their next favorite series and films or reconnect with a familiar face — whether it’s a comedy series in a beloved franchise like Boss Baby: Back In The Crib or an animated adventure film featuring a whole new cast of lovable characters like Back to the Outback,” said TJ Marston, Director, Product Innovation – Kids and Family, at Netflix, in a press statement.

According to the company, the recuse brings an “engaging and tailored” experience that connects them to stories that “shape their world.” However, it’s unclear whether the suggestions are random or based on other content watched by the user.

For adults, Netflix already has a similar feature

For adults, Netflix already has a similar feature – but it automatically plays something you might like based on your history. “Play Something” may bring up a new movie or show similar to one you’ve watched before, or just content you’ve watched in the past.

Netflix says the new option is being rolled out to all of its TV users around the world, which likely includes the tvOS app for Apple TV.

The new Netflix Kids Mystery Box feature will allow parents to click on a button to get a new age-appropriate movie or series recommendation.

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