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Owner of BTS V’s favourite bracelet brand reveals how he changed the dynamic for her



Nobody can deny the recognition of BTS members, particularly V aka Kim Taehyung. Sure, days after we reported how a single image of BTS’s V with a ebook skyrocketed its gross sales in Japan, we’ve got give you one more story of Taehuyng, which exponentially helped a model to maintain.

If you’re an ardent fan of BTS member V, it’s essential to have remembered in August final yr V was trended and bought out a sure hand braided bracelet after being photographed in varied types.

As quickly as his footage went viral on social media, BTS ARMYs fell in love with the model referred to as CCNMADE, not solely becuase V unofficially endorsed the bracelet model however due to the manufacturers’ revenue used to assist cats, canines and youngsters combating with the center illness as nicely.

In a latest interview with Arirang, the founding father of CCNMADE, Choi Chang Nam has revealed that she really didn’t need to make her model public.

“She was grateful for V’s patronage, after all, however she wasn’t certain that it may make a distinction. The doubt got here from the years of gradual enterprise CCNMADE suffered. Whereas the model has been manually producing these distinctive bracelets since 1993, however the enterprise by no means actually took off due to “copy cat firms that mass-produced related designs”.

In the identical interview, Choi Chang Nam has confessed that she felt relatively hopeless concerning the enterprise.

“I used to be on the point of giving up. I made a decision this yr could be my final push. The three shops I opened could be my remaining effort — and if that doesn’t work, then that might be the top, I stated,” Choi Chang Nam stated.

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Then, a BTS ARMY worker insisted that the model takes this as an opportunity to get the title seen. She tagged #CCNMADE in V’s footage flaunting the bracelet — and like that, a single hashtag turned out a game-changer for Choi Chang Nam.

“She tagged #OurBracelet and #CCNMADE… and it blew up. That was in August however we’re nonetheless receiving orders from that rush. And regardless that we’re dealing with an unprecedented making an attempt time with COVID-19 taking place, we consider we’ll make it by means of this too,” Choi Chang Nam added.

Based on experiences, CCNMADE model is at present hiring extra workers to get home and worldwide orders delivered.


Choi Chang Nam thanked BTS’s V for shedding mild on impartial small companies like hers and, in flip, making the world a greater place by donating to good causes.

“I assume that is the colossal affect that BTS have on the earth proper now. I’m actually grateful,” Choi Chang Nam concluded.

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