PosterMyWall has just rolled out its new slideshow feature, and it offers tons of unique and creative options for people to take their slideshows up a notch. For people who are unfamiliar, PosterMyWall is a digital marketing tool that allows you to create your own marketing graphics and digital content, then publish it online. The tool aims to empower small business owners, who may not have the budget or the experience to run elaborate marketing campaigns.
With their slideshow maker, PosterMyWall is tapping into the video content market and allowing users to run professional digital signage and social media posts. The new feature is well-designed and easy to use, which makes it one of the more preferred options when deciding on a platform to make a compelling slideshow.
Small business owners have a lot to gain by using the slideshow feature. This is especially true for businesses with brick-and-mortar stores. Places like clothing stores, coffee houses, book shops, etc. can benefit immensely from digital signage screens that display the various product options on sale. However, one static image or video is unlikely to be effective. To take full advantage of digital signage, slideshows that display price lists and images are the best way to go.
In addition to this, slideshows make for dynamic and engaging videos for social media. According to video marketing statistics by Wordstream, video content can result in a roughly 157% increase in engagement.
Having said that, video content needs to be valuable to your customer base to make a sizable difference. To that end, slideshows let you say more with less. You can keep things compact, informative, and visually appealing all at the same time.
Finally, the slideshow feature makes good quality marketing extremely budget friendly. You don’t have to hire an expensive graphic designer or videographer to create your content. With this feature, anyone can create gorgeous, professional slideshows that elevate your business.
Because the PosterMyWall tool is user-friendly, creating a slideshow on the site has proven to be incredibly simple. To make a slideshow, one has to go to their editor, choose the “Add Slideshow” option from the “Text”, “Photo”, or “Media” section depending on the kind of slide they want to create.
Once this is done, one has to simply play around with the various editing options – fine-tune the time between each slide, add an intro delay, experiment with pictures, video, and text, and standardize formatting for convenience. For the more creatively inclined, the feature also comes with various slide transition options.
Perhaps the most appealing thing about PosterMyWall’s slideshow feature is that it is completely free to use. So if a business owner is wary about using it, having never done slideshow marketing before, this is their incentive to give it a try and get on a level playing field with their competitors.