Former NENT Studios U.Okay. boss Jakob Mejlhede Andersen has been appointed COO of Shahid, the streaming service operated by the Center East Broadcasting Centre (MBC) which was simply revamped.
Andersen might be answerable for the general content material technique for each Shahid and its premium providing, Shahid VIP, and might be banking on authentic content material, unique premieres, and fashionable third-party programming in Arabic and different languages.
The appointment of Andersen displays the MBC’s ambition to ramp up Shahid’s authentic drama and expands the service’s scope. Underneath his position, the manager can even spearhead the content material pipeline for MBC group’s OTT providers.
“We’re assured he has the insights and expertise to steer Shahid’s content material within the path we’re envisioning,”stated MBC Group CEO, Marc Antoine d’Halluin.
“Thrilling instances lie forward to make sure we’re all the time providing the perfect of the perfect to our loyal viewers, to not point out probably the most numerous premium content material providing within the area,” added d’Halluin.
Andersen joins Shahid with greater than 20 years expertise within the TV business, having cast stable content material methods for channels and on-line providers throughout Scandinavia, Central and Jap Europe, Russia and Africa.
Over at NENT Studios, Andersen had a profitable tenure and performed a key position in constructing Viaplay, NENT Group’s streaming platform into a number one Nordic streaming service. In 4 years, Viaplay went from premiering one authentic to premiering 30 sequence this yr.
“It is a new and thrilling step ahead in my profession, and I’m thrilled to be becoming a member of MBC Group’s Shahid workforce within the Center East,” stated Andersen.