The world is advancing at a rapid rate and every business has to step up and keep up with the times. Restaurants are no exception to this rule, and this is why the smart digital menu is something you should consider if you’re a restaurant owner.
Aside from being eco-friendly in comparison to the traditional laminated paper or cardboard menus, the smart digital menu is incredibly cost-effective in the long run.
Plus, in a world where conservation-focused businesses lead the charge, moving to digital menus is sure to bump up your credibility both on and offline.
If you’re still having second thoughts about this, you’ll do well to read on as we share the skinny on smart digital menus for restaurants. At least when you know what to expect, you can make an informed choice.
Paperless and easier:
Instead of printing and reprinting menus every time your chef comes up with a new seasonal dish, a digital menu can simply be edited. That way, you won’t incur any additional printing charges when the main changes. Owners can easily modify any menu changes and update promotional products almost daily.
Daily promotion options:
The ease of not having to readjust the entire menu to endorse a special meal or change specials daily is priceless. With a digital menu from ONQ Digital, all you have to do is merely add a slide to provide details on the promotional offer for the day. Then there’s the option of returning the main menu to review your handy work whenever you feel like it.
This is a fairly new term but it refers to a simple process. Basically, if your restaurant serves different dishes throughout the day, you can switch your menu up as the day progresses. That way, the diner need not have to stroll through an entire menu to find meals for a set part of the day.
Pictures are flawless:
On-screen pictures are designed to make your menu all the more appetizing. Think how effortless it is for food advertisements portrayed on the television screen to appeal to you. With the various edit modes available on digital menus, you can instantly create a craving in consumers with the right display. Aside from attractive pictures, digital menu items tend to pop and catch the eye easier.
Develop your brand:
In the restaurant industry, you have a situation where every restaurant tries to outshine the next. Incorporating a digital menu can add a sense of novelty to your restaurant and help you to cultivate a unique brand identity. You can also step it up a notch by including ingredient transparency on your menu. Doing consistent menu updates will give your customers a sense of consistency and add interest to your establishment.
Ease of updating:
You don’t necessarily need to be in the restaurant to update your digital menu. You can update and adjust the menu virtually from anywhere thanks to specific digital menu options.
Reducing staff requirement:
There is no longer a need for excess waiters and waitresses since the digital menu cuts down on the time required for customers to place their orders. Furthermore, since a digital menu is so flexible, diners can place their own orders. The frustrations that diners face when it comes to having their orders taken late by busy staff are also eliminated. This allows restaurants to save money, valuable time, and customer grievances.
Customer satisfaction is also a perk. Some diners might find their meals more meaningful when they no longer have to interact with restaurant staff. Thanks to the hands-off approach offered by smart digital menus, diners can enjoy a more intimate setting with fewer distractions.
If you’re the type of restaurateur who enjoys launching new menu items regularly, it’s worth making use of smart digital menu features that allow you to get pre-launch feedback from foodies.
These features are often referred to as feedback loops. You can even use them to collect data on the least and most popular items on the menu so you can switch things around accordingly. This means you no longer have to put your customers through annoying surveys because the digital platform does it for you.
Creating a whole new restaurant ethos:
When it comes to dining, the ambiance that a restaurant creates is everything. Having a digital menu will add to the overall look, feel, and service level of your establishment. People who eat out enjoy the thrill of having to experience something new and clearly this can be achieved by having the digital platform at your fingertips.
As for the cost that will be incurred by switching to a digital menu, rest assured your budget won’t be blown. The start-up costs for this menu alternative are relatively low and you are bound to get value for your money. With this many perks, why not go digital?