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Twitter’s ‘Suggested Videos’ tab is here with emphasis on ‘Short videos’

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Microblogging Platform Twitter announces that it will begin rolling out a new way to experience videos on TikTok. No, Twitter isn’t going to start pushing TikTok-like short videos the same way that IG did with Reels or YouTube with Shorts. Instead, it is only going to take one element of short-form video, making it easier to discover video content on the platform.

The Platform has started showcasing the new layout features to users on mobile as well. The new change is a step up for video clips on the platform, which was previously only for tweets. has started showcasing the new layout features to users on mobile as well. The new change is a step up for video clips on the platform, which was previously only for tweets.

Twitter brings ‘Suggested Video Tabs’ focus on Short Videos

The new video tab will come to users who have set their language to English first, and other language users will likely need to wait some more time for the video bar to show up. But in Twitter’s case, the app doesn’t always show the most relevant video next and the algorithm will certainly need some tweaking.

While the fullscreen video trend has finally come to Twitter, it doesn’t seem like the app will make videos its main focus moving forward like Instagram, well at least, for now.

Meanwhile, Twitter is introducing a new “immersive media viewer” which will play videos in a new full-screen view. This will be accessible by simply tapping/expanding a video from a Tweet. Users will be able to swipe up from any video if they wish to discover more visual content. Backing out of the view will bring you back to your Twitter feed.

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Twitter is also going to be showing more videos in the app’s Explore tab. Users will see a new video carousel along with Tweets of interest under “Videos for you”.

The last time Twitter tried to incorporate video, it failed. Twitter launched Fleets back in November 2020, only for it to pull the plug about 8 months later. With this announcement, it doesn’t seem like Twitter is trying to change its content strategy and suddenly make its users pump out a short-form video as Instagram did. Instead of shifting its focus to video, it will only make videos easier to find and engage with.

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