- Google has announced that it is discontinuing its YouTube Go app in August 2022.
- The search giant is recommending users to install the main YouTube app or access the streaming service using mobile browsers.
- YouTube Go was first launched in India and later became available in more than 130 countries worldwide.
YouTube Go is shutting down beginning this August, Google has announced this week. The lightweight Android app was first launched in 2016 and features offline viewing and nearby sharing. Like other apps designed for emerging markets, YouTube Go includes a suite of features that take into consideration the high costs of data, poor signal strength, and the prevalent use of SD cards on Android devices. YouTube Go was first launched in India and later became available in more than 130 countries worldwide.
YouTube Go to be shut down from August
The company notes that since 2016, it has invested in improvements to the main YouTube app that make it perform better in emerging markets, while also delivering a better user experience. For example, the company has improved performance for entry-level devices or those that watch YouTube on slower networks. YouTube also plans to build out additional user controls that help to decrease usage for viewers with limited data.
To solve these user issues in YouTube Go’s wake, the main app now includes improved performance for entry-level devices, as well as those that watch videos on slower networks. Additionally, Google said it is providing extra user controls that help to decrease mobile data usage for viewers with limited data. The app does support offline video viewing, but users must pay for YouTube’s Premium membership which is currently priced at $11.99/£11.99 per month.
The reasoning Google gives for this change sounds a lot like what we just heard earlier this year when we learned that Chrome was doing away with its data-saving Lite mode. Beyond just basic access to data connectivity improving in many areas, Google’s getting better at having its software adapt to slower data conditions, without the need for a dedicated app. YouTube’s also playing more nicely with entry-level phones these days, obviating the demand for something like a low-RAM edition.
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