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YouTube is testing a tiny ‘skip ads’ button



skip ads button

The redesigned, more subtle CTA fields feature shorter text, a historical past with less ambiguity, and a curved border.YouTube has revealed it’s testing a redesigned, smaller ‘skip ads’ button.

Functions of the CTA button redesign:

  • Small text
  • Low ambiguity history
  • A curved border
  • No capital letters in the word ‘advertisement’

What has YouTube said? 

A YouTube spokesperson exclusively informed Search Engine Land:

  • We are testing a change to the design of the ‘skip ads’ button on all systems.
  • Our goal is to provide a better, more consistent user experience on YouTube, in line with the updated look and feel we announced last year.

Why do we care? 

Users will certainly be less inclined to advertise if the ability to do so is not extended to their interests, resulting in increased view rates, reach, conversions, and, undoubtedly, increased advertising spend on the platform. However, entrepreneurs should keep in mind that forcing advertisements on customers can also have negative effects.

Feedback. The brand-new design was spotted by Google advertising specialist, Thomas Eccles, who shared his thoughts on X (Twitter). He wrote:

  • Really saw this tiny ‘skip ad’ button, It looks like Google is trying out this new button. Its layout is brand new and it’s much smaller than the normal ‘skip ads’ box. If implemented, then it will affect the cost of view fees and campaigns.

Meanwhile, others also faded the redesigned button and interrogated whether the platform was also creating the ads longer.

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Why now? 

A redesigned skip button was released to help align it with YouTube’s brand-new look and feel, as well as maintain a level of prominence comparable to modern-day pass buttons.

The platform had announced in the last 12 months that it was planning to undergo a small change amid calls from users to make the UI cleaner and more active.


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What are YouTube’s copyright rules?

YouTube has strict copyright policies. You should only upload content that you have the right to use. If you use copyrighted content without permission, your video could be taken down or your channel penalized.

How can I edit my videos on YouTube?

YouTube offers a basic video editor that allows you to trim, add music, and make simple edits to your uploaded videos. Alternatively, you can use third-party video editing software before uploading.

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