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Zoom video conferencing app to now show ads to free users

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Zoom Chrome OS

Highlights:

  • The Zoom starts showing ads to free users in a limited test.
  • For now, users in certain countries on the Basic plan will see ads after a call.
  • Zoom stresses it won’t be using data from user video calls for ad-targeting purposes.

Zoom Video is introducing a pilot advertising program that will show ads to users on its “Basic” free tier. The company says the ads will support investments and enable it to continue providing its platform to free users. Basic users can take part in as many meetings as they like, but there are time limits of 30 minutes on one-on-one calls and 40 minutes on group meetings.

Zoom Video is piloting ads for free users

Zoom is launching a pilot advertising program that will show ads on “the browser page users see once they end their meeting. Zoom’s marketing officer Janine Pelosi explains that the move will help Zoom to continue to deliver a free experience:

“We are incredibly proud to provide a service that helps so many people around the world stay connected. This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered”.

Zoom emphasized in its blog post that it “will not use meeting, webinar, or messaging content (specifically, audio, video, files, and messages) for any marketing, promotions, or third-party advertising purposes.”

In terms of plan pricing, Zoom Meetings Pro that lets users host up to 100 participants along with unlimited group meetings is available at Rs. 1,300 a month, while Zoom Business that brings features including up to 300 participant limit and cloud recording transcripts is provided at a monthly charge of Rs. 1,800. The Zoom Meetings Enterprise plan that gives the window to host up to 500 participants along with unlimited cloud storage and transcription support is also available at Rs. 1,800 a month.

The company has updated its privacy policy to reflect the change. Zoom says it won’t use content (in other words, video, audio, messages, and files) from meetings, webinars, or messaging “for any marketing, promotions, or third-party advertising purposes.” The company’s advertising partners might use cookies to track your activity on Zoom’s website. You can block them from doing so via Zoom’s cookie management tool.

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